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When Topgolf was looking for a production partner capable of delivering premium content that matched the energy, quality and personality of their brand, our previous commercial work caught their attention. We were brought on board to create an ambitious suite of video and photography content designed to showcase the full Topgolf experience. Over three action-packed days, we captured everything from nighttime group play, food and drinks to family coaching sessions and everything in between, helping represent the full range of Topgolf audiences and marketing demographics. From the very beginning, the aim was to create content that felt exciting, authentic and full of personality, while meeting the exceptionally high standards and detailed brand guidelines expected from a global brand.
As with every successful production, the groundwork happened long before the cameras started rolling. With an ambitious amount of content to capture in a tight timeframe, scheduling and preparation were absolutely key. Following detailed pre-production and a comprehensive location recce, we mapped out filming positions, lighting, movement around the venue and how each setup would work across the three days. The shoot was carefully split between day and night setups, with every scene planned around detailed shot lists and storyboards to ensure we captured everything required. Across the production, we worked with 17 models and coordinated a busy crew, multiple cameras and professional photography, all led by a director with a clear creative vision. With so much to achieve, careful planning and a well-prepared team gave us the structure we needed to stay flexible, creative and confident that we could deliver something fantastic.
When filming got underway, the venue came to life. Our multi-camera crew captured the action from every angle while photography ran alongside the video production, documenting gameplay, food and drink, family moments, coaching, group nights out and the genuine laughter and interaction that make the Topgolf experience what it is. Once the cameras stopped rolling, the next stage was just as important. Back in the edit suite, every frame was carefully reviewed, edited, colour graded and refined to conform with Topgolf’s high creative standards and brand guidelines. The final result was an extensive collection of 35 video pieces, ranging from broadcast-quality 16:9 films to 15-second vertical ads and social content, alongside a substantial library of premium photography.
Looking to create standout content for your brand? Whether you’re launching a new campaign, refreshing your social media or planning a large-scale commercial production, Rebel Loop Studios can bring your vision to life, with our own studio, equipment and crew we are a full service video production and marketing company. Get in touch to discuss your next project.
Digital Audit, Market Research, User Experience